Case Study: Pinch achieves 430% higher retention with Moburst

Pinch - Customer Case Study

Pinch, a dating mobile app, worked with Moburst to improve user retention. Although the product was attractive, Pinch needed to reduce churn and keep users engaged.

Moburst analyzed the app’s UI/UX flow and made extensive changes, including removing a problematic matchmaking-for-others feature, refocusing the experience on users finding their own matches, updating onboarding, and improving push notifications. After these changes, Pinch’s retention rate increased by 430% almost immediately, and the new features also added a new line of monetization options for the app.

Pinch

Michael Netanel

CEO