Case Study: Pinch achieves 430% higher retention with Moburst

Pinch boosts retention by 430% with Moburst

Pinch, a dating mobile app, approached Moburst to address its challenge of low user retention and a high churn rate. The company needed to improve user engagement to make its otherwise attractive product more successful.

Moburst implemented extensive changes to the app's UI/UX, including a new user flow, a different onboarding process, and an improved push notification strategy. The solution shifted the focus away from a problematic matchmaking-for-others feature towards users finding their own matches. As a result, Pinch saw a 430% increase in retention rates almost immediately. Moburst also launched innovative features that added a new line of monetization options for the app.

Pinch