Case Study: Pinch achieves 430% higher user retention with Moburst's UX overhaul

Pinch boosts retention 430% with Moburst

Pinch, a dating mobile app, approached the vendor Moburst to improve its user retention. The challenge was a high churn rate, as the app struggled to keep users engaged despite having an attractive product.

Moburst implemented an extensive UX overhaul for the Pinch app. The solution included a new user flow, a redesigned onboarding process, and an improved push notification strategy, which shifted the app's focus to users finding their own matches. This resulted in a 430% increase in retention rates and added a new line of monetization options for the app.

Pinch