Case Study: Pfizer achieves Top 3 App Store rankings in 48 hours with Moburst

Pfizer reaches App Store top 3 in 48 hours with Moburst

Pfizer, a leading biopharmaceutical corporation, sought to educate parents about Growth Hormone Deficiency in children and launch its new iGrow app with the objectives of dominating the App Store charts and generating massive awareness. To meet this challenge, they partnered with the mobile growth agency Moburst.

Moburst implemented a strategic 48-hour media burst campaign leveraging Facebook, Google, and additional mobile ad networks. Hyper-targeted ads were used to reach parents of young children. This solution propelled the iGrow app into the top three most downloaded free apps on the App Store within 48 hours, generating a large wave of organic downloads. Moburst also delivered these results at a cost per install that was half the market average.

Pfizer