Case Study: Pfizer achieves top App Store rankings and organic download growth with Moburst's 48-hour media burst

Pfizer hits the top 3 in the App Store in 48 hours with Moburst

Pfizer, a leading biopharmaceutical corporation, sought to educate parents about Growth Hormone Deficiency in children and launch its new iGrow app with the objectives of dominating the App Store charts and generating massive awareness. They partnered with the growth marketing vendor Moburst to tackle this challenge.

Moburst executed a strategic 48-hour media burst leveraging Facebook, Google, and mobile ad networks, targeting parents with engaging ads. This solution propelled the iGrow app to a top three position in the App Store's free downloads chart, sparking a large wave of organic downloads. During the paid campaign, Moburst achieved a cost per install that was half the market average due to hyper-segmentation, far surpassing Pfizer's expectations.

Pfizer