Case Study: Pango+ achieves higher revenue and lower acquisition costs with Moburst

Pango+ cuts CPA by 50% with Moburst

Pango+, a parking app with over one million users, approached Moburst with the challenge of increasing their market share by acquiring new active users. A secondary objective was to reduce operational costs by shifting existing customers away from using a legacy call center and toward using the app for parking payments. They provided Moburst with specific Cost Per Acquisition (CPA) targets for these two distinct user segments.

Moburst implemented a strategy using more than 100 highly targeted and personalized ads aimed at specific micro-segments. This approach involved A/B testing to identify the most receptive audiences. As a result, Moburst successfully beat Pango+'s target CPAs for both segments, and these costs further decreased by an average of 50% over time, significantly increasing Pango+'s revenue stream.

Pango+