Case Study: Pango cuts CPA by 50% and grows revenue with Moburst

Pango cuts cost per acquisition 50% with Moburst

Pango+, a parking app with over one million users, approached vendor Moburst to help increase its market share by acquiring new active users and reduce operational costs by shifting customers from its call center to the app. The challenge included meeting separate Cost Per Acquisition (CPA) targets for two distinct user segments.

Moburst implemented a strategy using more than 100 highly targeted and personalized ads aimed at specific micro-segments with distinct messaging. Through diligent A/B testing, Moburst successfully identified the most receptive audiences. As a result, Moburst beat the target CPAs for both segments and decreased them by an average of 50% over time, significantly increasing Pango's revenue stream.

Pango