Case Study: Miro drives 1.9M+ views and 3,500+ sign-ups with Moburst's influencer marketing

Miró drives 1.9M+ views and 3,500+ sign-ups with Moburst

Miró, a digital collaboration platform, sought to reshape its reputation from being seen primarily as a whiteboarding tool to being recognized as a full-featured visual workspace for project management and workflows. To address this challenge, they partnered with the vendor Moburst to launch an authentic influencer marketing campaign aimed at boosting brand awareness and educating users on the platform's diverse capabilities.

Moburst collaborated with 29 influencers across tech and design niches to create authentic content, primarily on YouTube, showcasing Miró's advanced features in real-world scenarios. The solution implemented by Moburst successfully surpassed its targets, achieving over 1.9 million views and a 4.9% engagement rate. The campaign effectively drove significant user engagement and sign-ups, positioning Miró for sustained growth.

Miró