Case Study: Menta achieves 15x ROI and viral sales growth with Moburst's app-free mobile campaign

Menta boosts sales 390K with Moburst's app-free mobile campaign

Menta, a major convenience store chain, sought to launch a new line of smoothies and target young drivers with a mobile campaign without developing a costly branded app. Their objective was to create a viral impact that would drive significant sales. They partnered with the mobile marketing vendor Moburst to achieve this.

Moburst implemented an app-free mobile campaign featuring eye-catching ads that directed users to a playful web page. Users could create a virtual smoothie by dragging fruit into a blender and shaking their phone to blend, after which they were encouraged to send a coupon to friends, creating a viral loop. This solution from Moburst generated 16 million views and 27,000 direct coupons, leading to $390,000 in sales and a 15x return on investment. The campaign successfully established Menta as the preferred convenience brand for young drivers.

Menta