Case Study: Mailwise achieves 500K+ installs and a 4.5 rating with Moburst

Mailwise cuts CPI by 70% and passes 500K installs with Moburst

Mailwise, a free email client app, faced the challenge of acquiring loyal, quality users within the competitive email and productivity app categories while operating on a budget. The company partnered with the growth marketing vendor Moburst to boost installs and raise awareness of the app's benefits.

Moburst implemented a holistic solution focused on product refinement, ongoing app store optimization (ASO), and hyper-targeted user acquisition tactics. This strategy resulted in Mailwise's daily download volume increasing from tens to thousands of installs. Moburst decreased the Cost Per Install (CPI) by 70%, achieved over 500,000 total installs, and helped the app maintain an average rating of 4.5.

Mailwise