Case Study: Mailwise achieves over 500K installs and a 4.5 rating with Moburst

Mailwise - Customer Case Study

Mailwise, a free email client app, worked with Moburst to grow in the competitive email and productivity app categories. The company wanted to attract quality users on a budget, increase installs, and raise awareness of the app’s benefits.

Moburst used app store optimization, user acquisition, and product refinement to create a steady flow of quality installs and improve retention. The work increased daily downloads from tens to thousands, reduced CPI by 70%, and helped Mailwise surpass 500,000 installs with an average rating of 4.5.

Mailwise

Shai Geva

CEO and Founder