Moburst
14 Case Studies
A Moburst Case Study
gameit, a trivia app, wanted to improve its discoverability in the Apple App Store. Its ranking for leading terms was weak, which was hurting traffic, and Moburst was brought in to help the app show up for competitive terms in gaming, quizzes, trivia, and shopping.
Moburst carried out an App Store audit, keyword research, and ongoing A/B testing of creative materials, and it also added an in-app feature designed to encourage higher rankings. As a result, gameit’s daily download volume increased by 391%, the app reached a #1 ranking for several keywords and phrases, and within a month it was reviewed on nine leading websites and earned a 4.5 star ranking.
Bryce Johnson
CEO