Case Study: Gett achieves higher-quality user acquisition in new markets with Moburst

Gett scales user acquisition with Moburst and drives $10 rides in Manhattan

Gett, a public transportation app, sought to scale its user acquisition in new, highly competitive city markets while maintaining a low cost-per-install (CPI) and attracting high-quality users who would complete registration and verification. The company partnered with the growth marketing vendor Moburst to achieve these objectives through targeted campaigns.

Moburst implemented a strategy of creating unique, hyper-targeted ad creatives for each city, focusing on local characteristics like culture and socioeconomic status to drive both app installs and ride bookings. A notable campaign in Manhattan offered $10 rides, generating significant press and social media buzz. As a result, Moburst delivered 23,125 installs with an exceptionally low iOS CPI of $2.87 and a 49% install-to-registration rate, successfully scaling Gett's acquisition with high-quality users.

Gett