Case Study: Gett Scales User Acquisition by 50% with Moburst

Gett scales user acquisition 50% with Moburst

Gett, a ride-hailing app, sought to scale its user acquisition in new, highly competitive city markets while maintaining a low cost per install (CPI) and attracting high-quality users who would complete registration and book rides. The company partnered with the vendor Moburst to achieve this growth through targeted media buying and marketing strategies.

Moburst developed a unique creative and hyper-targeted strategy for each city, emphasizing local characteristics and running campaigns like a "$10 ride to anywhere" promotion in Manhattan. This solution successfully scaled Gett's user acquisition by 50% while keeping CPI low, significantly increasing brand awareness in key metropolitan markets and driving global revenue growth.

Gett