Case Study: gameit boosts daily downloads by 391% with Moburst

gameit boosts daily downloads by 391% with Moburst

The customer, gameit, a trivia app, faced a challenge with low discoverability and poor rankings for competitive keywords in the Apple App Store, which was negatively impacting its traffic. The vendor, Moburst, was tasked with implementing an app store optimization strategy to boost the app's visibility for key terms in the gaming, quizzes, trivia, and shopping fields.

Moburst executed a personalized search optimization strategy that included a comprehensive audit, professional keyword research, and the creation of compelling creative materials that were regularly A/B tested. An exclusive feature was also added to the app to encourage high user ratings. As a result, Moburst successfully increased gameit’s daily download volume by 391% and helped the app achieve a 4.5-star ranking and reviews on nine leading websites within a month.

gameit