Case Study: Fattal achieves 10x ROI and #1 Travel ranking with Moburst

Fattal grows ROI 10x with Moburst

Fattal, a hotel giant, aimed to generate buzz and achieve top rankings for its new "Yala" mobile app in the highly competitive travel category. The challenge required significant product improvements and an intense media strategy to stand out on the app stores. They partnered with the vendor Moburst to address this.

Moburst implemented a solution that included product refinement and a strategic media buying campaign. This involved a 48-hour "burst campaign" at launch followed by hyper-targeted media buying. The results were exceptional, as the app hit the #1 rank for "Travel" and reached #3 on Apple's top free apps list. Moburst's campaign also delivered a CPI over 50% lower than anticipated and generated a 10x return on investment.

Fattal