Case Study: Fattal achieves 10x ROI and a top App Store ranking with Moburst

Fattal boosts Yala to #1 for "Travel" and 10x ROI with Moburst

The hotel giant Fattal aimed to generate significant buzz for its new "Yala" mobile app and rank it among the top apps in the competitive "Travel" category on app stores. This required substantial product improvements and an intense media strategy to achieve standout visibility. They partnered with the growth marketing vendor Moburst to meet this challenge.

Moburst implemented a solution involving product refinement and a strategic media buying campaign. This included an initial 48-hour "burst campaign" to quickly propel the app up the rankings, followed by sustained, hyper-targeted media buys. The results were exceptional: the app reached the #1 rank for the keyword "Travel" and secured the #3 spot on Apple's top free apps list. Moburst's campaign delivered a 10x return on investment and achieved a cost-per-install that was over 50% lower than Fattal's expectations.

Fattal