Case Study: Discovery achieves 61% more organic downloads with Moburst ASO expertise

Discovery grows organic downloads 61% with Moburst

Discovery, the media network, sought to improve the visibility and conversion rates of its portfolio of apps in the iOS and Google Play stores. To address this challenge, Discovery partnered with the mobile marketing agency Moburst for its App Store Optimization (ASO) expertise. The key objectives were to enhance discoverability for competitive keywords and boost organic download numbers.

Moburst implemented a holistic ASO strategy that involved continuous A/B testing of visual and textual assets, extensive keyword research, and monthly optimizations based on algorithm changes. This solution delivered significant results for Discovery, including a 365% growth in top 50 keyword rankings and a 61% increase in organic downloads. The campaign successfully generated nearly $5 million in ASO value for the client.

Discovery