Case Study: Discovery achieves 61% organic download growth with Moburst ASO

Discovery grows organic downloads 61% and adds $5M in ASO value with Moburst

The Discovery network sought to enhance its mobile app promotion and generate more organic attention in the iOS App and Google Play stores. To address this challenge, they turned to the vendor Moburst for its App Store Optimization (ASO) expertise, aiming to improve discoverability for competitive keywords and bolster conversion rates.

Moburst implemented a holistic ASO strategy involving ongoing A/B testing of visual and textual assets, extensive keyword research, and monthly metadata optimizations. This solution delivered significant results, including a 365% growth in top 50 rankings and a 61% increase in organic downloads. Moburst's efforts successfully added an estimated $5 million in ASO value for the customer.

Discovery