Case Study: Calm achieves 36% more organic installs with Moburst

Calm boosts organic installs by 36% with Moburst

Calm, a meditation app, faced the challenge of standing out in the competitive Apple App Store to improve its ranking in the Health & Fitness category and increase organic downloads. To achieve this, they reached out to the growth partner Moburst for app store optimization (ASO) services.

Moburst designed new creatives and conducted in-depth keyword research to optimize Calm's app store presence. They also refined the app's mechanism for soliciting 5-star user reviews. As a result, Moburst propelled Calm into the top 10 of its category, achieved a 684% increase in top-ranking keywords, and drove a 36% uplift in organic installs within six months.

Calm