Case Study: BAZZ boosts onboarding conversion and active users with Moburst

BAZZ boosts onboarding conversion by 336.6% with Moburst

BAZZ, an app that allows users to listen and respond to text messages safely while driving, faced a significant challenge with user onboarding and activation. They partnered with the growth marketing agency Moburst to investigate why a large number of users who installed the app were not becoming active users.

Moburst conducted a thorough analysis that identified a problematic onboarding process. Their solution involved reducing loading times, replacing text with visuals, and creating a brief, gamified tutorial to illustrate the app's core features. As a result of Moburst's product refinement, BAZZ saw a massive 366.6% increase in onboarding conversion rates and a dramatic reduction in the gap between installs and active users within a month.

BAZZ