Case Study: BAZZ achieves 336.6% higher onboarding conversion with Moburst

BAZZ boosts onboarding conversion 336.6% with Moburst

BAZZ, an app that allows users to listen and respond to text messages safely while driving, approached Moburst to investigate a major disparity between app installs and active users. Their core challenge was that users were abandoning the app during onboarding and not utilizing its features as intended.

Moburst conducted a thorough UX/UI analysis and implemented a solution that included reducing loading times, substituting text with visuals, and creating a brief, gamified tutorial. As a result of Moburst's product refinement, BAZZ saw a staggering 336.6% increase in its onboarding conversion rate, dramatically reducing the gap between installs and active users within a month.

BAZZ