Case Study: Menta drives 15x ROI and 390K in sales with Moburst

An app free mobile campaign that delivered 15 times ROI

Delek Menta, one of Israel’s largest gas station and convenience store chains, worked with Moburst to launch its summer smoothie edition. The company wanted to reach young drivers on mobile without building a branded app, while creating viral interest that could drive sales.

Moburst built an app-free mobile campaign with interactive ads and a playful page where users made a virtual smoothie and could send free-smoothie coupons to friends. The campaign generated 16 million views, 27K direct coupons, and 390K in sales, and Menta became the preferred convenience brand for young drivers.

Menta

Guy Edri

Marketing Manager