Case Study: Abide cuts cost per subscription by 75% with Moburst

Abide cuts cost per subscription by 75% with Moburst

The customer, Abide, a Christian meditation and sleep app, faced a significant performance downtrend and rising costs in its user acquisition campaigns, posing a threat to the app's existence. They partnered with the vendor Moburst to execute a media campaign with the goal of increasing subscriptions at a high ROI and drastically reducing the cost per subscription.

Moburst implemented a comprehensive strategy that included a collaborative app audit, campaign optimization, and the creation of new user-generated and influencer ad content. They focused on Google and Apple Search Ads and helped Abide update its iOS app to better handle post-iOS 14 attribution challenges. This solution led to a more than 75% reduction in cost per subscription and remarkable uplifts in performance, including a 388% increase in paid media ROI and a 1,361% uplift on Google. Moburst successfully delivered incredible outcomes for Abide.

Abide