Case Study: Abide boosts subscriptions and cuts cost per subscription with Moburst

Abide cuts cost per subscription by 75% with Moburst

Abide, a Christian meditation and prayer app, faced a significant downtrend in its user acquisition performance that threatened its business. To overcome this challenge and increase subscriptions at a high return on investment, Abide contacted the vendor Moburst to execute a media campaign with the goal of reducing their cost per subscription by 70%.

Moburst implemented a comprehensive strategy that included improving user acquisition content, focusing campaigns on Google and Apple Search Ads, and collaboratively addressing iOS 14 attribution issues. This involved an app audit and optimizations that led to remarkable results. Moburst helped Abide achieve a 388% uplift in paid media and reduce the overall cost per subscription by more than 75%, far exceeding their initial goal.

Abide