Case Study: Bingo Blitz achieves a 57% rise in conversion rates with Moburst

57% Rise in Conversion Rates in a Highly Competitive Category

Bingo Blitz, a multiplayer bingo and slots app by Playtika, worked with Moburst to improve visibility, conversion rates, organic download rates, and cumulative traffic scores in the US Apple app store. In a highly competitive bingo and slots category, the goal was to stand out to potential users and increase organic install growth.

Moburst conducted keyword research to improve discoverability and rankings, then ran multiple A/B tests on app store screenshots and other visual elements. The work led to a 41% increase in cumulative traffic for targeted phrases, a 72% increase in keywords listed in top results, a 43% increase in daily average organic downloads, and a 57% increase in five-star ratings.

Bingo Blitz

Haim Tutelman

Head of Acquisition