Case Study: Calm achieves 36% organic install growth with Moburst

36% Uplift in Organic Installs, Entering the Category’s Top 10

Calm, a meditation app, worked with Moburst to improve its app store presence as competition increased in the mindfulness and meditation category. Calm wanted to rank higher in the Apple App Store Health & Fitness category and increase discoverability and organic downloads.

Moburst redesigned app store creatives, refined the title and description through keyword research, and improved Calm’s 5-star review mechanism. The work helped Calm reach the top 10 in Health & Fitness, increase keywords ranked in the top 15 by 684%, grow organic installs by 36% within 6 months, and lift cumulative traffic by 521%.

Calm

Alex Tew

Founder & CEO