Case Study: a leading mobile rewards app improves deep link testing and mobile campaign performance with Mobot

a leading mobile rewards app expedites deep link testing with Mobot and improves confidence across 30M+ users

A leading mobile rewards app faced significant challenges with inconsistent and broken deep links in their email marketing campaigns. These technical issues created uncertainty around campaign performance and user experience, leading to unproductive conversations with their engineering team. The app's marketing team needed a solution to properly document these issues and understand what their users were actually experiencing. They turned to Mobot and its service, Mobot Live, to address this problem.

Mobot implemented a robotic testing solution that provided detailed, video-based documentation of deep link performance across various devices and mail clients. This gave the marketing team concrete proof of issues to share with product and engineering, leading to more fruitful and expedited triage. The solution saved the team significant time previously spent on manual testing and troubleshooting, allowing them to refocus on campaign optimization. Mobot provided the confidence that user experiences were being accurately captured and reported.