Case Study: Tamron USA, Inc. builds lasting customer relationships with Moblico

Tamron’s Mobile Strategy Builds Lifetime Relationship with Photographers

Tamron USA, Inc., a maker of high-end optical lenses for serious photographers, wanted to build a deeper, longer-term relationship with consumers while also supporting its retail partners. To do that, it turned to Moblico for a mobile program that could add value across web, Apple, Android, and social channels.

Moblico designed and built Tamron USA, Inc.’s mobile business channel from scratch, including tools for exclusive deals, surveys, newsletters, warranty information, and technical manuals, plus a dashboard to track performance and update campaigns quickly. The result was better direct access to company information for consumers and stronger support for retailers, helping drive product sales and creating a more effective mobile strategy.

Tamron USA, Inc

Stacie Errera

Chief Marketing Office