Case Study: Southwest Minnesota State University (SMSU) achieves 775% active user growth with Moblico

SMSU Increases Active Mobile Users by 775% with New Platform

Southwest Minnesota State University (SMSU) wanted to move beyond basic mobile messaging and use mobile to better engage students, alumni, staff, and the wider community. The university also needed a way to boost athletic event attendance and deliver sponsor offers from Pepsi, Hy-Vee, and Aramark, so it worked with Moblico and its mobile engagement platform.

Moblico created a mobile loyalty engagement and monetization platform that let SMSU reward app users, profile audiences, and send targeted campaigns based on demographics, behavior, and interests. The solution helped SMSU improve sponsor ROI and drive strong participation, including a 775% increase in active mobile users, 74% push rates, 66% text opt-in, 67% email opt-in, and 30% incentive response.

SMSU

Tim Steinbach

Athletic Development Director