Case Study: CFM Distributors, Inc. boosts field tech loyalty and efficiency with Moblico

HVAC Distributor Wins Brand Loyalty with Mobile Rewards for Field Techs

CFM Distributors, Inc., an HVAC/R distributor, wanted to improve customer service for its contractors while increasing field technicians’ loyalty to CFM products. It turned to Moblico for an end-to-end mobile solution, including a new rewards program and mobile resource tools for techs using smartphones or tablets.

Moblico built a mobile channel that gave technicians instant access to product manuals, replacement parts, and 24/7 tech support, while also launching a points-based rewards program for purchases. The program was fully managed by Moblico and delivered measurable results, including a **700% ROI**, along with improved efficiency for CFM and its customers.

CFM Distributors, Inc.

Lauren Roberts

Vice President—Marketing