Case Study: Hen House achieves higher customer engagement and loyalty with Moblico

Hen House’s Mobile Strategy Makes Grocery Shopping Fun, Engaging

Hen House, a neighborhood grocery chain, wanted a mobile strategy that would make shopping more fun and engaging while attracting more millennial customers. The company was already using targeted text promotions, and it turned to Moblico for a mobile app and marketing service that could better connect with customers and make the experience more rewarding.

Moblico built an app with shopping-list simplicity and mobile-platform functionality, adding store coupons, exclusive app-only deals, trigger-based communications, and location-aware notifications. The solution helped Hen House increase customer engagement, retention, and brand loyalty, while reaching more millennials; customers now receive relevant offers and just-in-time specials based on their buying behavior.

Hen House

Lindy Zimmerman

Marketing Coordinator