Case Study: Club de Gimnasia y Esgrima La Plata achieves mobile CRM and 80% field visibility with MobiWork

Argentina's Oldest Soccer Club Achieves Mobile CRM with MobiWork

Club de Gimnasia y Esgrima La Plata, Argentina’s oldest soccer club with over 50,000 members, faced fragmented, manual sales processes and poor visibility into field operations and ticket sales. To sell season tickets in the field, manage inventory, consolidate records, and enable secure payments in real time, the club selected MobiWork’s mobile CRM and field-sales app to replace Excel and legacy systems.

MobiWork implemented a pilot and rapid deployment of its mobile CRM, dashboards and product catalog, with immediate training for staff; the solution centralized sales, invoices and stock management and provided real‑time monitoring of field activity. As a result, MobiWork delivered measurable gains — over 50% savings in paper costs, an 80% increase in field visibility, faster response times, and significantly higher customer satisfaction as fans can choose seats and payment plans on the spot.

Club de Gimnasia y Esgrima La Plata

Lucas de Stefanis

IT Club Manager