Case Study: Six Cost Cutters Salons achieves rapid customer engagement and boosted coupon redemptions with Mobivity’s SmartSuite Pro Package

Six Cost Cutters Salons - Customer Case Study

Six Cost Cutters Salons, owned by Nickolas Sinacori, was struggling with fierce competition and rising costs in the salon industry and needed a fast, affordable way to reach customers directly. To address this, they chose Mobivity’s SmartSuite Pro Package to add a mobile texting channel and better integrate marketing with their operations.

Mobivity implemented in-location text clubs and SmartMessenger digital coupons integrated with the POS, growing the subscriber base to more than 1,000 in just over two months. Using Mobivity, the salons saw a 78% redemption on a $3 off opt-in offer and nearly a 5% redemption on a $2 haircut coupon, giving stylists a dynamic, cost-effective tool to drive bookings and repeat visits.