Case Study: Papa Gino’s Pizzeria & D’Angelo Grilled Sandwiches boosts repeat visits and revenue with Mobivity SMS marketing

Restaurant Chain Mobile Message-Based Campaign Proves Old Adages

Papa Gino’s Pizzeria & D’Angelo Grilled Sandwiches (PGDA) faced significant challenges when the COVID-19 pandemic forced the closure of its dining rooms, severely restricting its normal operations. The restaurant chain needed a new way to communicate its shift to takeout and delivery services to both existing and new customers, as traditional marketing methods like direct mail and television were providing decreasing returns. To address this, PGDA turned to vendor Mobivity and its Recurrency platform.

Mobivity implemented a targeted SMS messaging campaign using its AI-powered platform to segment PGDA's customer base and deliver personalized offers. This solution drove twice as many return visits from SMS subscribers compared to non-subscribers and achieved a 17% higher return rate than the brand's loyalty program. Most significantly, the campaign generated an average return on marketing spend of 440% for the restaurant chain during the pandemic.

Papa Gino’s Pizzeria & D’Angelo Grilled Sandwiches