Case Study: SONIC® achieves a 50% boost in purchases with Mobivity’s RCS customer engagement campaign

RCS Campaign Makes a SONIC® Boom!

SONIC, America's largest drive-in quick-service restaurant chain, sought to enhance its mobile customer engagement beyond its successful SMS and MMS programs. The challenge was to drive more downloads and registrations for its mobile app and increase Order Ahead pickup orders. To achieve this, SONIC turned to vendor Mobivity and its Unified Mobile Messaging service.

Mobivity implemented a visually-rich and interactive RCS campaign for SONIC, which featured a swipeable product carousel. This solution delivered phenomenal results, including a fivefold increase in app downloads and a threefold increase in registrations compared to previous MMS efforts. Most importantly, Mobivity's campaign led to a 50% boost in purchases.

SONIC®