Case Study: $2 Billion Casual Dining Chain achieves increased customer frequency and rapid subscriber growth (70% of goal in 2 weeks) with Mobivity

Driving Customer Frequency for a $2 Billion Casual Dining Chain

$2 Billion Casual Dining Chain Company was facing intense competition and shrinking profits from rising food and labor costs, and needed to reposition the brand to drive customer frequency. They engaged Mobivity to deliver a targeted, mobile-first marketing solution using Mobivity’s re:ach SMS-based personalized marketing to reach customers where they’re most likely to engage.

Mobivity ran a 90-day personalized SMS campaign across a 19-location pilot, combining account-management support, cross-platform promotion, offer landing pages, single-use codes, and fraud-proof redemption to drive sign-ups and redemptions. The program hit 70% of the 2,850 subscriber goal within the first two weeks, produced a 6%+ redemption rate, achieved SMS read rates around 98% within three minutes, and captured redemption data tied to phone numbers for future personalization — demonstrating measurable increases in frequency and attributable sales driven by Mobivity.