Case Study: Blimpie achieves 11%+ average spend lift and increased visit frequency with Mobivity Recurrency

Blimpie Drives Sales and Frequency with Recurrency

Blimpie, a Kahala Brands quick‑service sandwich chain, wanted to boost guest frequency, drive additional drink purchases, and promote trials of new menu items. To address this, Blimpie partnered with Mobivity and launched a 12‑week pilot using Mobivity’s Recurrency platform across 70 Kahala Brands‑owned Blimpie locations.

Mobivity implemented Recurrency components — Recapture to capture basket‑level POS data, Reach to send personalized mobile offers, and Receipt to print targeted in‑store communications — delivering data‑driven, personalized marketing. The pilot produced a direct, attributable lift in visit frequency and increased average customer spend by over 11% on transactions that included a Recurrency‑delivered offer.

Blimpie