Case Study: Optimedia cuts quoting time by 90% with Mobiversal’s custom B2B web app

Optimedia cuts quoting time by 90% with Mobiversal

Optimedia, a Romanian manufacturer of PVC, aluminum, and laminated wood joinery, faced a major growth bottleneck as its dealer quoting process took up to two weeks, causing them to lose clients to faster competitors. The challenge was addressed by the vendor, Mobiversal, which diagnosed the issue as a lack of an easy-to-use interface for the dealers' complex window manufacturing software.

Mobiversal built a custom B2B web application that provided dealers with a simple visual configurator and integrated directly with the existing software via an API for real-time pricing. The solution resulted in a 90% reduction in quoting time, a 30% increase in sales velocity, and a complete ROI in under four months by saving over €5,000 monthly, all without the need to hire new staff despite a significant increase in sales volume.

Optimedia