Case Study: Unilever achieves smarter, real-time van sales and retail execution with Mobisoft

Unilever - Customer Case Study

Unilever, the global consumer goods leader, needed a B2B commerce platform to maximize van sales and improve retail execution while fully integrating and synchronizing with its existing IT landscape. To address this, Unilever selected Mobisoft to deliver a van sales and trade marketing solution that would connect field teams to back-office systems and real-time point-of-sale data.

Mobisoft implemented its platform with fast, secure integration to Unilever’s SAP-based systems, giving sales reps a 360° view of customers and real-time item-level information. As a result, Unilever’s trade marketing and merchandising teams can make smarter, faster decisions in the field, communicate insights across the organization, and run more efficient van sales and retail execution.

Unilever

Sharona Leibu

IT Lead