Case Study: General Mills achieves faster, more efficient deliveries and empowered drivers with Mobisoft's Mobisale

General Mills - Customer Case Study

General Mills, a global food manufacturer generating nearly $16 billion in annual sales, needed to streamline its merchandise sale–delivery cycle and improve field productivity for its van‑sales teams. To address inefficiencies in direct store deliveries and order taking, General Mills engaged Mobisoft and deployed Mobisale as the frontline mobile solution.

Mobisoft implemented Mobisale on rugged handhelds to enable real‑time order taking, proof of delivery, and direct communication between drivers and management. The solution helped drivers replenish goods faster and smarter, shortened order cycles, improved customer service, and increased productivity—boosting both customer and employee satisfaction while empowering drivers to be more productive.

General Mills

Yossi Kapon

General Mills