Case Study: Lulu Hypermarket boosts customer engagement with Mobinius consumer engagement solution

Customer connect digital platform for world’s largest Hypermarket

Lulu Hypermarket, one of the world’s largest hypermarket chains, wanted a customer connect digital platform to help shoppers find nearby stores, receive promotions, and get a more engaging shopping experience across multiple countries and store formats. Mobinius was selected to address this challenge with a consumer engagement solution built for retail.

Mobinius implemented Android, iOS, and Windows apps backed by a Drupal CMS, PHP, and MySQL administration portal, with multi-country support, geo-fencing, push notifications, and support for hypermarkets, supermarkets, departmental, and express stores. The solution increased customer engagement by enabling individual stores to connect directly with customers, supported multi-country operations, and enabled pragmatic marketing through targeted promotions and offers.

Lulu Hypermarket