Case Study: Rainbow Apparel boosts mobile conversion and loyalty with MobiLoud

Why Building an App With MobiLoud Was a “No-Brainer” For Rainbow Apparel

Rainbow Apparel, a fashion retailer with over 1,200 stores, faced significant challenges in creating a stable and functional mobile app. After seven years and four failed attempts with various app builders and approaches, they struggled to find a solution that could recreate their Shopify website's experience without high costs or technical limitations. They turned to MobiLoud for a reliable app development solution.

MobiLoud implemented a wrapper app that perfectly mirrored the Rainbow Shops website, providing a seamless user experience and enabling powerful push notifications. This solution was not only significantly more affordable and easier to maintain than previous attempts but also delivered superior results. The app led to a 7x increase in mobile customer lifetime value, a 10% rise in mobile average order value, and a 2x improvement in the mobile conversion rate for Rainbow Apparel.

Rainbow Apparel

David Cost

VP of Ecommerce and Marketing