Case Study: Simple Flying boosts engagement and ad revenue with MobiLoud mobile apps

Simple Flying Increased Engagement and Ad Revenue with Mobile Apps

Simple Flying, the world's largest aviation news site, faced the challenge of providing a premium mobile experience for its audience. With over 70% of its traffic coming from mobile devices, founder Arran Rice wanted to deepen reader loyalty and extend the brand's presence beyond its website. To achieve this, Simple Flying turned to MobiLoud to convert its WordPress site into native iOS and Android news apps.

MobiLoud's solution created a seamless, low-maintenance app experience that automatically synced with the Simple Flying website. The results were a highly engaged audience; the 17,000+ app users read an average of 94 articles per month, compared to just two on the website, generating over 1.6 million screen views and a new stream of passive ad revenue. MobiLoud also enabled the successful testing of a subscription model, further diversifying income.

Simple Flying

Arran Rice

Entrepreneur and Aviation Enthusiast