Case Study: Riot Fest hits top 15 in the App Store with MobiLoud

Riot Fest Hits Top 15 In the App Store with MobiLoud

Riot Fest, an annual Chicago-based music festival, needed a more robust mobile app to move beyond a basic, limited festival guide. Their previous app was rigid and only used for a few days each year, and they wanted a tool to drive year-round engagement, promote over 100 club shows, and sell merchandise. They sought a solution that integrated with their existing WordPress website.

Using MobiLoud, Riot Fest built a multi-purpose app that mirrored their website's content and functionality. The MobiLoud platform provided the necessary customization and seamless WordPress integration they required. The app was a major success, peaking at #12 in the App Store with over 27,000 downloads. It became a key sales and marketing channel, enabling effective push notifications for merchandise and show promotions, which helped drive repeat revenue throughout the year.

Riot Fest

Tim Toomey

Director of Marketing