Case Study: MASC Achieves a Seamless Feature-Parity Mobile App Experience with MobiLoud

MASC Brings Their Video-Rich Customer Experience to Their Mobile App with MobiLoud

MASC, a Canadian men's skincare and grooming retailer, faced challenges with their previous mobile app provider. Their small team struggled with the operational overhead of managing separate updates for their website and app, which also lacked feature parity, missing key elements like shoppable videos and gift-with-purchase promotions. This created a disjointed customer experience and wasted valuable time.

By switching to MobiLoud, MASC was able to seamlessly convert their existing website into a fully-featured native app. The MobiLoud solution eliminated duplicate work by syncing automatically with their Shopify store, allowing all their existing web features to work in the app without custom development. The results were significant: the app now contributes 20% of their total online revenue, with app users converting three times more often and spending 5.1 times more than web customers.

MASC

Patrick Levesque

Co-Founder