Case Study: Cold Culture boosts app revenue by 300% with MobiLoud

Cold Culture reaches 250,000 downloads and boosts app revenue 300% with MobiLoud

Cold Culture, a Spanish streetwear brand, needed a direct channel to instantly reach its young, mobile-first audience for its frequent product drops. Their reliance on email marketing had a low ceiling, as their audience rarely checks their inbox. They partnered with MobiLoud to create a native mobile app that could serve as both a high-conversion sales channel and a reliable notification tool.

MobiLoud built a custom native app from Cold Culture's existing Shopify store, creating a streamlined experience designed for impulse purchases. The solution drove over 250,000 organic downloads and exceeded revenue expectations by 300%. The app became a core sales channel, with push notifications successfully replacing email as the primary method for announcing new drops.

Cold Culture