Case Study: Canna River boosts retention and app engagement with MobiLoud

Canna River Launches a Crucial New Touchpoint That Customers Love

Canna River, a CBD and THC products brand, faced a challenge in maintaining customer engagement due to strict industry regulations that limited their communication channels. With repeat customers driving over 70% of their business, their reliance on email as a primary touchpoint was a major constraint. They turned to the vendor MobiLoud to create a new, mobile-first channel to better serve their high-value customers.

MobiLoud provided a solution by building a mobile app that seamlessly replicated the Canna River website experience with minimal maintenance overhead. The app integrated key features like an on-site quiz and exclusive promotions. The results were significant, including an 85% higher conversion rate from the in-app quiz versus the website and a 4.9/5 App Store rating. MobiLoud's platform enabled Canna River to launch a successful new sales and engagement channel that drove strong customer retention.

Canna River

Myracle McCoy

Lifecycle Marketing Manager