Case Study: Utsav Fashion achieves faster global e-commerce growth with Mobiloitte

Utsav Fashion boosts mobile conversions 58% with Mobiloitte

Utsav Fashion, a leading global e-commerce brand for Indian ethnic wear, faced challenges with its legacy platform, which struggled with traffic surges, slow load times, and a lack of personalization. This resulted in high cart abandonment and difficulties managing global orders. Mobiloitte partnered with the client to lead a complete technological overhaul to address these issues and deliver a seamless, mobile-first shopping experience.

Mobiloitte modernized the platform by migrating it to a modular architecture using Node.js and React.js. The solution included advanced filtering, a machine learning-based personalization engine, a multi-currency checkout, and global shipping automation hosted on AWS. The results were significant, including 47% faster load times, a 58% growth in mobile conversions, and a 40% revenue uplift during the first festive sale post-launch, greatly expanding the brand's global reach and customer engagement.

Utsav Fashion