Case Study: IFFCO empowers millions of farmers with Mobiloitte’s digital marketplace platform

IFFCO onboards 1.2 million farmers in 6 months with Mobiloitte

Iffco (Indian Farmers Fertiliser Cooperative Limited), one of the world's largest cooperatives, faced challenges in digitally engaging millions of Indian farmers due to limited awareness of government schemes, dependence on intermediaries, and poor access to quality agricultural inputs in rural areas. To address this, they partnered with vendor Mobiloitte to develop a unified digital farmer marketplace platform.

Mobiloitte's solution was a feature-rich, multilingual mobile and web application that provided farmers with direct access to a product marketplace, government subsidy information, weather forecasts, and expert advisory services. The platform included an in-app wallet for secure payments and was designed for offline use in low-connectivity regions. As a result, Mobiloitte helped Iffco onboard over 1.2 million farmers and process more than 90,000 transactions in the first quarter, revolutionizing agricultural access and eliminating intermediaries to enhance farmer profitability.

Iffco (Indian Farmers Fertiliser Cooperative Limited)